GrooveFunnels vs Kajabi: What’s the Best Choice for Online Coaches in 2025?

If you are looking for "GrooveFunnels vs Kajabi," you certainly have at least one question:

Which is really better for your online business?

Not just on paper. Not just with features. But with real use - price, course tools, funnels, how easy it is to build things, and what it is like once you are inside.

This blog rehashes all that:

• Pricing

• Features

• Pros and cons

• Real user opinions

But here is the one thing most blogs won’t say:

There is a third option. And that third option might outperform the other two.

1. GrooveFunnels vs Kajabi vs highMpact (2025 Comparison)

2. What is GrooveFunnels?

GrooveFunnels (now called Groove.cm) was introduced as an all-in-one marketing and funnel platform to help entrepreneurs sell both digital and physical products without needing to stitch together a dozen tools.

Groove provides, at its core:

• A visual funnel builder

• Built-in checkout and ecommerce, via GrooveSell and GrooveKart

• Unlimited landing pages

• And tools like: email marketing, blogging, and webinars, all under one platform

On paper it all sounds powerful and it is, in many respects. If you're willing to learn Groove's system, you could build a full marketing stack just using this tool.

But here's the downside:

Groove has some baggage. Users frequently note bugs, glitches, and a UI that feels awkward and clunky in parts. Some tools (e.g. GrooveMail) are still marked as beta. And support can be variable sometimes good, sometimes not depending on your timing.

So while GrooveFunnels has a lot of features A/B testing, ecommerce flexibility, deep funnel logic it lacks a finely-tuned, polished experience day-in day-out.

GrooveFunnels pros and cons (quick take):

✔️ A ton of built-in features

✔️ One-time pricing option (lifetime deal)

✔️ No limits on products or funnels

✖️ Buggy interface, stability issues

✖️ GrooveMail still in development

✖️ Mixed support reputation

If you’re a scrappy builder who wants a lot of firepower and doesn’t mind figuring things out on your own, GrooveFunnels might work. Just be ready for a few road bumps along the way.

3. Kajabi: What Is It?

Kajabi is a course-first platform that has been adopted by a number of creators, coaches, and online educators alike. It is the tool many of the 6- and 7-figure entrepreneurs use to launch new programs, sell memberships, and build communities.

You could think of Kajabi as the "Apple" of online courses: clean interface, everything feels polished, and built to 'just work.'

With Kajabi, you get:

• Beautiful templates and blueprints for courses

• Built-in memberships and community space

• Branded mobile apps

• Landing pages, email marketing, automations, and a great CRM

• Analytics and behavioral tagging built in

If you are creating digital products, Kajabi feels custom-built for you. The course experience is second to none for both you and your students.

But, it comes at a cost.

Off the bat, it is around $149/month, and limits come quickly. The Basic plan allows you only to create and sell 3 products. If you increase the number of products you want to create and sell, you will have to upgrade to the Growth or Pro plans priced at around $199 and $399/month, respectively.

Additionally, Kajabi isn't set up to sell physical products, and its sales funnel builder may be easy to use, but does not offer advanced features like A/B testing or advanced ecommerce logic.

Kajabi advantages and disadvantages (a fast overview):

✔️ Great, reliable course platform

✔️ Great overall experience

✔️ Strong community features

✖️ On the expensive side - especially for growing businesses

✖️ Product caps on lower-tier plans

✖️ Not for physical products or detailed funnels

If your goal is designing a course, growing a membership, and providing a nice experience, Kajabi is one of the best. But if you're looking to scale a business, sell different products, or extensive automation, it will meet limitations.

4. Feature-by-Feature Showdown

GrooveFunnels vs Kajabi detailed comparison 2025

Now for the good stuff. We’re going to compare GrooveFunnels and Kajabi side-by-side, feature for feature, and see how they stack up.

1. Ease of Use for New Users

GrooveFunnels: May be very cluttered at first. It has a lot of tools, but not necessarily easy to learn. You will probably end up watching tutorials on many of the tools.

Kajabi: Very user friendly, it’s visually clean. Even if you are not tech savvy you will not get lost.

Winner: Kajabi

It’s really just easier to get started without getting lost.

2. Pricing Plans & Value for Money

GrooveFunnels: It is free to start and will jump to $79/month (Starter) or $239/month (Pro). It says "unlimited everything", but you still get cornered by some tools and how they perform it always felt unfinished and there had been a one time lifetime deal but that is often closed.

Kajabi: It starts at $149/month, but only 3 products are allowed on Basic plan. Full functional potential comes in the $399 Pro plan.

Winner: GrooveFunnels

More of a potential because it’s likely to get value before polish.

3. Features for Sales Funnels

GrooveFunnels: This is literally what it’s designed for. Funnels, A/B test, upsells and downsells, GrooveSell, GrooveKart, it has it all.

Kajabi: Funnels are simple, and clean, very simple, but no split testing or ecommerce capability.

Winner: GrooveFunnels

If it matters to you that you have deeper funnel logic and ecommerce, GrooveFunnels wins easily.

4. Online Courses and Membership Sites

GrooveFunnels: You can build courses, but they feel basic and do not offer much design control.

Kajabi: Beautiful courses. Pre-built templates. Drip content. Community built-in.

Winner: Kajabi

If you’re a course creator or a coach, Kajabi is better designed to give your content the glow up it always deserved.

5. Email Marketing and Automation

GrooveFunnels: GrooveMail isn’t even released yet, it’s still in beta. There is SMS option also. Some concerns over deliverability.

Kajabi: Clean email builder. Visual automations. Behavioral tagging. No SMS.

Winner: Kajabi

It’s not perfect, but it’s more polished and stable than GrooveMail.

6. Community & Engagement

GrooveFunnels: There is no true community within GrooveFunnels, only workarounds.

Kajabi: Built-in community platform where you have a whole private social network.

Winner: Kajabi

If community is part of your brand, then Kajabi has built-in tools for that.

7. Affiliate Marketing Tools

GrooveFunnels: There is a built-in affiliate dashboard where you can control payouts.

Kajabi: Has a clean setup for affiliates but not much flexibility unless you're on higher plans.

Winner: GrooveFunnels

There are more options, especially if you're building a full affiliate program.

8. Integrations & third-party tools

GrooveFunnels: Integrates with Stripe, email providers, and has API's, but never really 100%.

Kajabi: Price point allows for zapier, stripe, convertkit, etc...

Winner: Kajabi

So far less hiccups and smooth connections.

9. Customer support & reliability

GrooveFunnels: Support can be slow. Some members get no response, or they reply days later.

Kajabi: Has a support team good for members. On higher plans, live chat support. response time is decent.

Winner: Kajabi

You will definitely feel more taken care of.

5. Pros and Cons (Side-by-Side)

GrooveFunnels vs Kajabi pros and cons for digital products

Here’s the side-by-side truth so you can see what you're actually working with.

6. Actual User Reviews & Longevity Issues

When you take a look at what real life users are saying on sites like G2 and Trustpilot, you start to get a clearer picture.

User experience of GrooveFunnels:

People like that it's all in one place. However, they still praise the funnel builder and state that the free plan is good. The reviews also note the bugs, beta features, and the slow turnaround time for support responses, sometimes stating that they need to submit multiple tickets to get a reply. Other users mention load times for pages are slow or that certain tools don’t work as proposed.

User experience of Kajabi:

The reviews are mostly positive. Users prefer the clean interface, simple implementation, and smooth course builder, and many state it “just works” when it comes to running an online program. However, the most repeated complaint is the price. Users mention hitting the limit of products and overall plans and feel obligated to upgrade to the higher plans. Still, some users state that support is good, but a slower-than-prompt response time.

Longevity:

Kajabi appears to be more stable. GrooveFunnels appears to be more experimental. Both have their loyal user bases, but each has sacrifices. This is the real story behind marketing pages.

If you search “user experience” on “GrooveFunnels vs Kajabi” or “long-term platforms

you’ll see the same themes again and again:

• GrooveFunnels: huge promise but can feel unfinished.

• Kajabi: polished but expensive.

7. The Conclusion: Which is Right for You?

Here is the short answer:

If you are on a budget and want as many tools as possible, then GrooveFunnels is the one to go with. It has a lot of features but might be a bit messy at times.

If you are a course creator or coach and care more about polish, stability, and user experience, then Kajabi is the best fit. You will pay more for simplicity, but it is way easier to use.

Both will work for you. Both will help you grow. But both will falter if you are looking for a truly scalable, all-in-one CRM designed for modern entrepreneurs.

This is where highMpact comes into play.

highMpact combines what people love about GrooveFunnels (all-in-one power, unlimited contacts) with what they love best about Kajabi (clean experience while guaranteed support), and does not make you compromise or knock your head against the wall. highMpact is built to do funnels, courses, emails, sms, invoices, and websites all in one app, not to mention concierge level support.

If you are tired of the choices being "feature-rich but buggy" and "the polished user experience but pricey," highMpact is the third option not mentioned a lot on blogs.

8. highMpact: The CRM Built to Outperform Both

Thus far we’ve outlined the benefits and limitations of GrooveFunnels and KAJABI. Both products work, but they both have limitations. highMpact was built to get rid of those limitations.

With highMpact you have:

Limitless contacts and users, so there are never any surprising caps like KAJABI.

Rock solid support, with real human beings helping you, not tickets roulette.

Built-in funnels, courses, SMS, email invoicing, and websites all in one product interface.

A flat $197/month price that does not change from month to month.

Here is how they each stack up:

9. Frequently Asked Questions

Below are some of the most frequently asked questions for individuals who are deliberating between GrooveFunnels and Kajabi.

1. What are the major contrasts in GrooveFunnels and Kajabi?

GrooveFunnels is designed for funnels, ecommerce, and has a multitude of tools. Kajabi is designed for courses and communities with a cleaner interface.

2. Which platform is better suited for online courses?

Kajabi is stronger at online courses. It has superior templates, drip content, and a smoother experience for the student.

3. What does the pricing look like?

GrooveFunnels starts free but quickly rises to $79 - $239/month. Kajabi starts at $149/month and rises to $399/month. highMpact is $197/month flat but includes everything.

4. Which platform is more suited for beginners?

Kajabi is easier to get into right away. GrooveFunnels has a learning curve. highMpact includes guided onboarding and support to help you get launched quickly.

5. Which has the better email marketing?

Kajabi has a more polished email-building experience. GrooveFunnels includes SMS but the email tool is still in beta. highMpactincludes both SMS and email along with high deliverability for both.

6. What about free trials?

GrooveFunnels has a free plan. Kajabi offers a 14-day trial. highMpact offers 7-day access including live onboarding assistance.

Which option offers the most scalability for online businesses that want to grow?

Kajabi is stable but can get expensive quickly as you grow. GrooveFunnels gives you unlimited use, reliability is less than ideal and through no fault of your own, some tools may not keep up. highMpact is built for scaling as a flat rate with unlimited contacts and unlimited users.

Is there a better alternative to GrooveFunnels and Kajabi?

Absolutely, highMpact was built to be the alternative you've been looking for. Built for small businesses to scale one central place, funnels, HS, SMS, email, invoicing, websites and more with concierge level support.

10. Conclusion

You have now seen the real picture.

Groovefunnels can give you a truck load of tools, but there are a lot of complaints about the program regarding bugs and beta features, and sometimes slow response support.

Kajabi is clean, polished and can be easy to use, but it's not cheap and as easy as it is to put billing together, the bills add up to run your business as it scales.

You don't have to make a choice between tools that are messy, or pricey.

highMpact gives you the best of both worlds and makes the experience smooth, with an easy process of unlimited contacts and unlimited users all included upfront. Built in funnels, simply add courses, SMS, email, invoices, websites, concierge level customer support support for $197 a month.

It's scaled nicely, it's stable, it's affordable, and it's built to scale - just like your business!

Try highMpact today, the easy answer to customer relationship management (CRM) that defeats both GrooveFunnels and Kajabi.

Start Your highMpact Trial Now