The Best Mailchimp Alternative for Coaches, Speakers, and Digital Creators

Most businesses used to default to Mailchimp for email marketing. It was simple and everyone knew it.

But with the recent changes to their pricing model and freemium plan, more and more users are seeking Mailchimp alternatives.

Here are the best Mailchimp alternatives for 2025. We'll cover platforms with generous free tiers, specialized by use case, and robust systems built for scaling businesses.

Here's something exciting - at the end of this guide, I'll tell you about one amazing tool that does everything. It's not just as good as Mailchimp. It's actually better than all the other choices we'll talk about.

Best Mailchimp Alternatives at a Glance (2025)

Here are the best choices without reading everything:

• MailerLite - Best free option

• ActiveCampaign - Best for smart emails and customer tracking

• Brevo - Best for many types of messages

• Omnisend and Klaviyo - Best for online stores

• highMpact - Best tool that does everything

Why Look Beyond Mailchimp?

• Too Expensive: The free plan has been stripped down so much that you hit limits almost immediately. To keep going, you end up paying far more than before.

• Weak Features: Mailchimp claims to be an all-in-one platform, but beyond storing email addresses it falls short. Its automation and sales tracking are basic at best.

• Double Charging: If the same contact joins multiple lists, Mailchimp bills you twice. Most modern tools are smarter and only count that person once.

• Privacy Problems: For companies with European customers, Mailchimp’s compliance gaps can create real headaches around data privacy.

• Poor Support: Quick, helpful responses used to be a strength. Now, support is slow, generic, and often leaves businesses stuck waiting.

What This Means for You:

Mailchimp isn't the helpful partner it used to be. Business owners today want email tools that cost less, work smarter, and grow with their business. That's why lots of people are switching to new tools this year.

Don't worry though. Later in this guide, I'll show you one amazing platform that fixes every single problem I just talked about.

Mailchimp alternatives comparison 2025

(In-Depth Comparison Table)

Here’s a quick side-by-side look at how the top Mailchimp alternatives stack up in 2025.

The Best Free Mailchimp Alternatives in 2025

Many small business owners and people who make content online need free email tools. Here are the best ones you can use right now:

1. MailerLite - Generous Free Plan, Simple UI

• What makes it great: You get 500 people on your email list and can send 12,000 emails each month without paying anything. MailerLite offers good customer support that's available 24/7 and their help costs just $9 per month when you're ready to upgrade.

• Perfect for: People who make videos, teachers, coaches, and small shops that want something easy to use.

• What's not so good: The reports and automatic emails are pretty basic compared to fancier tools.
  

2. Brevo - Multi-Channel + Transactional Power

• What makes it great: Brevo offers a generous free plan with 300 emails/day plus you can send text messages and WhatsApp messages too. It also sends important emails like receipts, which Mailchimp can't do.

• Perfect for: Businesses that want to talk to customers in different ways, not just email.

• What's not so good: You can only send 300 emails per day, so it's harder to send big announcements.

3. Moosend - Budget-Friendly Automation

• What makes it great: The free plan covers 1,000 people on your list with unlimited emails. You get smart automatic email features that usually cost more money on other platforms.

• Perfect for: New businesses and teams that don't have much money but still want clever email tools.

• What's not so good: It doesn't connect with as many other apps as Mailchimp does.
  
  

MailerLite vs Mailchimp (Free Plan Highlight)

• MailerLite Free Plan: 500 people / 12,000 emails per month + webpage builder + AI writing helper.

• Mailchimp Free Plan: 500 people / 1,000 emails per month, fewer email templates, limited automatic emails.

You can see MailerLite gives you way more emails to send each month!

Best Mailchimp Alternatives by Use Case

Not every business needs the same thing from their email tool. Some online stores need special features. Others just want simple newsletters.

 Here’s a breakdown by use case:

1. eCommerce: Omnisend, Klaviyo

• Omnisend: Made just for online shops. It automatically sends emails when someone leaves items in their cart or suggests products they might like. Works great with Shopify and other store builders.

• Klaviyo: Really popular with Shopify store owners. Great at grouping customers and understanding what they buy.
  

2. Transactional Emails: Brevo, SendGrid

• Brevo: Besides regular marketing emails, it's really good at sending important messages like order confirmations and password reset emails. Brevo has automation and email autoresponders included, so you can send for instance welcome emails and anniversary campaigns

• SendGrid: Made for developers and handles lots of important notification emails really well.
  
  

3. Bloggers / Newsletters / Creators: MailerLite, AWeber, Sender

• MailerLite: Easy to use with a great free plan. Perfect for creators who want to grow their audience without paying early on.

• AWeber: Known for interactive emails where people can take polls or book appointments right inside the email.

• Sender: Has lots of beautiful templates and keeps things simple for beginners.

4. Small Businesses / CRM: ActiveCampaign, HubSpot

• ActiveCampaign: The king of automatic emails. ActiveCampaign is clearly more expensive but you're paying for more powerful automations, deeper CRM tools, and a more polished experience It combines email, text messages, and customer tracking in one place.

• HubSpot: A complete business system. You get customer tracking, sales tools, and email marketing all working together.

5. All-in-One CRM: highMpact

highMpact: Does way more than just email. It replaces 10 different tools by combining customer tracking, email, text messages, automatic workflows, landing pages, online courses, communities, and payment processing all in one place.

Why it's special:

• Connects customer tracking with marketing automatically for real-time engagement

• Build online communities and run events

• Replaces tools like HubSpot, Kajabi, Mailchimp, AWeber, and many others

Perfect for: Businesses, coaches, and content creators who want everything in one platform instead of juggling lots of different apps.

Top Mailchimp Alternatives

Let’s look closer at the standout players shaping the post-Mailchimp world.

1. MailerLite - Simplicity + Affordability

MailerLite wins because it's clean and easy to use. Even people who have never sent marketing emails before can make beautiful emails, landing pages, and automatic email sequences in just a few minutes. However, there's important news for 2025: MailerLite recently changed their free plan. It used to give you 1,000 people on your email list and 12,000 emails per month. Now it only gives you 500 people and 12,000 emails per month.

The good news is when you sign up, you get a free 30-day trial of all their premium features, and you don't need to give them your credit card. This lets you try everything before deciding if you want to pay.

When you're ready to upgrade, the paid plans start really low. Perfect for creators and small businesses who like things simple. The downside is the reports and automatic features aren't as fancy as some other tools, which might make it harder when your business gets bigger.

Best for: Content creators, small online shops, people just starting with email marketing Current

pricing: Free for 500 contacts, paid plans start at $9/month

2. Moosend - Cost-Effective Automation

Moosend is really good at automatic emails, even though it doesn't cost much. For just $9 per month, you get advanced workflows, detailed reports, and unlimited emails for 1,000 people on your list. It's perfect for businesses that don't have much money but still want clever email tools.

The cool thing about Moosend is that it has design testing and customer grouping features that work as well as expensive platforms. But here's the problem - it doesn't connect with as many other apps as bigger companies like HubSpot or ActiveCampaign do.

Best for: New businesses, budget-conscious marketers who want sophistication

Current pricing: $9/month for 1,000 contacts with unlimited emails

3. ActiveCampaign - Advanced Automation + CRM

If automatic emails are super important to your business, ActiveCampaign is amazing. It does way more than just send emails. It also sends text messages, watches what people do on your website, and keeps track of all your customers in one place.

ActiveCampaign's prices start at $19/month for 1,000 contacts and go up pretty steadily from there, but you won't encounter any hidden fees like you might with some other companies. You can get started with ActiveCampaign for $19, compared to Mailchimp's $13, so there's quite a big difference between their plans.

Businesses can create really detailed customer journeys with special triggers and personal messages. The trade-off is it's complicated - your team will need time to learn how to use it well. But for growing businesses that are serious about automatic emails, it's definitely worth the extra effort.

Best for: Growing businesses serious about automation, companies wanting advanced CRM features Current pricing: Starting at $19/month for 1,000 contacts

4. Brevo - Segmentation + WhatsApp + Transactional Power

Brevo used to be called Sendinblue. It's like a Swiss Army knife for email marketing because it does email, text messages, WhatsApp campaigns, and important emails like order confirmations that Mailchimp can't handle.

Brevo has gained traction for its affordable pricing tiers starting at free for up to 300 emails per day, making it accessible for startups testing the waters. When you're ready to upgrade, Brevo basic plans start at $25/month for 20,000 emails and unlimited contacts. Brevo's pricing model charges per email rather than per contact, which makes it really good for businesses that have lots of customers but don't send emails very often.

The daily limit of 300 emails can be annoying if you want to send big announcements, but when you pay for it, you get serious multi-channel power. Brevo is really good at organizing your customers into groups and making sure your emails actually get delivered to people's inboxes.

Best for: Businesses wanting multi-channel communication, companies with large contact lists but low email volume

Current pricing: Free for 300 emails/day, paid plans start at $25/month

5. HubSpot - Full CRM Ecosystem

HubSpot isn't just an email tool - it's like having a complete business operating system. You start with their free customer tracking system, then you get sales pipelines, customer service tools, and email marketing all working together in one place.

For small businesses, this connection between all the different parts is pure gold. It makes sure your marketing team and sales team are always on the same page and working toward the same goals.

The big challenge with HubSpot is the cost. When compared to alternatives, the best value for money options are Omnisend ($16), Freshsales ($29/user/month), Zoho ($30/user/month), EngageBay ($49.99/month), Pipedrive ($59/month) or Brevo's Premium plan ($66/month). As your business gets bigger, HubSpot's pricing can get really expensive, especially when you add premium features.

But for companies planning to grow long-term, HubSpot is unmatched in how everything works together.

Best for: Small businesses planning long-term growth, companies wanting everything integrated

Current pricing: Free CRM, paid marketing plans can get expensive as you scale

6. Omnisend – eCommerce Automation Workflows

Omnisend is like an email marketer's best friend if you have an online store. It specializes in online store workflows - things like reminding people about items they left in their shopping cart, suggesting products they might like, and sending emails based on what customers buy.

Omnisend has a free plan and more affordable paid plans, while ActiveCampaign's higher pricing includes add-ons for ecommerce-essential features like transactional emails. The Starter plan starts at $9/month and the Business plan is offered at $18/month.

It connects directly with Shopify, WooCommerce, and BigCommerce, making setup really easy. The free plan is pretty basic, but the platform really shines when you need both SMS and email working together to boost sales. However, if you don't have an online store, it might feel too specialized for your needs.

Best for: Online retailers, Shopify store owners, ecommerce businesses needing SMS + email

Current pricing: Free plan available, Starter at $9/month, Business at $18/month

7. GetResponse - Funnels, Webinars, Landing Pages

GetResponse makes itself different by having a built-in sales funnel builder and webinar hosting - features you don't usually see in email marketing tools. This makes it perfect for coaches, consultants, and people who sell information products because you get everything from capturing leads to making sales in one tool.

Pricing starts at $19 per month, and while it doesn't have some of the deep customer tracking features of ActiveCampaign or HubSpot, its combination of funnels and webinars makes it unique in the market.

Best for: Coaches, consultants, info-product sellers, businesses running webinars

Current pricing: Starting at $19/month

Other Notables

• Constant Contact: Constant Contact is a user-friendly email marketing tool that offers affordable pricing. It's a great option for small businesses new to email marketing. Its simple interface allows for the easy creation of emails. Really good for event-based marketing and beginners.

• Klaviyo: The favorite choice of Shopify sellers everywhere. Known for really detailed customer segmentation and powerful online store analytics.

• AWeber: Famous for interactive AMP emails that let people take polls and book appointments right inside the email, which boosts engagement.

• Sender: Lightweight and full of beautiful templates, perfect for beginners starting their first newsletter.

• Kit: A niche option that focuses on simplicity for creators and content makers.

Migrating from Mailchimp: What to Expect

Moving from Mailchimp: Here's What Will Happen

So you want to switch from Mailchimp to something else? I get it. Change feels scary, but trust me - it's not as bad as you think.

Let me walk you through what's going to happen.

Getting Your Stuff Out of Mailchimp

First - Save Your Email List This is the most important part. You need to download all your email addresses from Mailchimp. Good news - it's pretty easy. Just go to your contacts and hit export. You'll get a file with all your people in it. Most other email services can take this file and add everyone automatically.

Next - Grab Your Email Designs You know those nice-looking emails you made? Don't lose them! Copy them or save them somewhere safe. When you put them in your new service, they might look a little different. That's normal. You can fix them up later.

Don't Forget Your Automatic Emails These are the emails that send by themselves. Like when someone signs up and gets a welcome message. Or when someone leaves stuff in their shopping cart. You'll need to set these up again in your new place. Some companies will help you do this part, which is nice.

What Might Go Wrong (And How to Fix It)

Your Emails Look Weird Sometimes when you move your pretty email designs, they get messed up a little. The colors might be off or the pictures in the wrong spot. Don't panic! This happens to everyone. You just need to go in and fix them. It takes some time, but it's not hard.

Setting Up Those Automatic Emails Again Remember those emails that send themselves? You might have to build them from scratch. I know, I know - it's extra work. But here's the thing - it's actually a good chance to make them even better than before.

Your Other Tools Might Not Work Right If you use other stuff for your business (like your website or online store), make sure they'll work with your new email service. Most of them do, but it's smart to check first. Nobody wants surprises.

Your Moving Day Checklist

Here's what you need to do, step by step:

• Save all your email contacts (don't forget the groups and tags)

• Copy all your email templates

• Write down what automatic emails you have now

• Check if your website and store will work with the new service

• Send a few test emails to make sure everything looks good

That's it! Not too scary, right?

Final Verdict: The Best Mailchimp Alternative in 2025

Each Mailchimp alternative we’ve covered shines in its own lane:

• MailerLite for creators and beginners.
  

• Moosend for cost-effective automation.
  

• ActiveCampaign for advanced automation + CRM.
  

• Brevo for transactional and multi-channel campaigns.
  

• HubSpot for businesses ready to scale with a full CRM ecosystem.
  

• Omnisend / Klaviyo for eCommerce powerhouses.
  

• GetResponse for funnels and webinars.
  
  

But here’s the truth: no single tool fits everyone perfectly. Businesses that outgrow Mailchimp usually want more than just “email marketing.” They want a unified system that connects sales, marketing, and customer experience in one seamless workflow.

The All-in-One Solution That Actually Works

This is where highMpact comes in, and I'm excited to tell you about it.

Instead of juggling separate tools for email, customer tracking, and sales, highMpact puts it all in one place. You can manage your customer info, send campaigns, and track sales without jumping between different websites.

The best part is that You can make it look like your own brand, and it grows with your business without hitting weird limits.

It goes way beyond just email. You can send text messages, build sales funnels, and create customer journeys that actually make sense. Plus, you get real numbers that help you figure out what's working and what's not.

Thinking it’s time for a change?

If Mailchimp is holding you back, highMpact might be exactly what you need. It does everything Mailchimp does, plus a whole lot more. And it's built to grow with your business instead of making you pay more every time you want to do something new.

The difference is like upgrading from a bicycle to a car. Sure, the bicycle gets you places, but the car opens up so many more possibilities.

Want to see how much easier running your business could be? Check out highMpact and see what an all-in-one platform can do for you.

Visit https://highmpact.com and see the difference for yourself.

Frequently Asked Questions (FAQ)

1. What is the best free Mailchimp alternative in 2025?

If you’re just starting out, MailerLite is often considered the best free alternative. It gives you 500 subscribers and 12,000 emails per month, Much more generous than Mailchimp’s limited free plan. However, if you want to grow beyond free limits and avoid switching platforms later, highMpact offers scalable features right from the start.

2. Which Mailchimp alternative is best for eCommerce?

Omnisend and Klaviyo are popular with Shopify and WooCommerce stores because of their eCommerce-specific automations like cart recovery and product recommendations. That said, highMpact goes further by combining eCommerce automations with CRM, SMS, funnels, and advanced segmentation everything in one platform.

3. How hard is it to migrate away from Mailchimp?

Most platforms let you import contacts, templates, and automations fairly easily. The biggest hassle is usually rebuilding workflows. Tools like ActiveCampaign or HubSpot require a bit of manual work, but with highMpact, the migration team offers done-for-you onboarding, saving time and ensuring a smooth transition.

4. What Mailchimp alternative has the best automation?

For pure automation depth, ActiveCampaign is strong. But it can feel overwhelming and pricey. highMpact matches that level of automation while also integrating CRM, SMS, and real-time data tracking, without needing multiple disconnected tools.

5. Does switching email platforms affect SEO?

Indirectly, yes. Better deliverability leads to higher open rates, clicks, and engagement with your content, All of which drive traffic back to your website. Platforms with stronger deliverability and integrations, like highMpact, can actually give your overall marketing and SEO strategy a boost.

6. Which Mailchimp alternative is best overall?

Each tool has strengths: MailerLite for simplicity, Moosend for budget automation, Omnisend for eCommerce, HubSpot for scaling. But if you’re looking for an all-in-one solution that combines CRM, email, SMS, automations, funnels, and advanced reporting, highMpact is the best overall Mailchimp alternative in 2025.